Users Needs
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Clear, trustworthy recommendations
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Personalized discovery, not generic lists
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Safety reliability & real-time filters
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Easy navigation (with AR or safe routes)
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Integrated stay, food, adventure, and places info
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Crowd density indicators
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Offline access for remote regions
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Social-proof from real locals
Research Goals
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Understand how tourists currently discover places, cafés, adventures, and hotels
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Identify pain points while navigating a new city
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Understand decision-making criteria (budget, time, distance, safety, reviews)
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Explore what “good experience” means during travel
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Validate whether tourists need a single unified app for exploration
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Discover opportunities for improving trust, safety, and personalization
Target Users
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International travelers
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Solo and group backpackers
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College students exploring new cities
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Family vacationers
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Adventure seekers
User Research
Solution Overview
Roamate is a smart, location-based app that gives tourists curated suggestions for:
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Finding local hidden gems, not just popular attractions
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Discovering authentic cafes, food spots, and experiences
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Understanding which places are safe, nearby, or worth visiting
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Comparing hotels or stays based on real-time availability
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Navigating all this across multiple apps, websites, blogs, maps
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This creates decision overload, confusion, and wasted time
Goal
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Finding local hidden gems, not just popular attractions
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To create a unified platform that helps tourists instantly discover:
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Local attractions
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Trending cafes & eateries
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Adventure activities
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Nearby hotels & stays
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Travel routes & guided directions
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—all tailored to their preferences, safety, budget, and distance.
Roamate
Discover, eat, and relax — your entire trip managed in one convenient app.
Problem Statement
Tourists arriving in a new city often struggle with:
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Finding local hidden gems, not just popular attractions
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Discovering authentic cafes, food spots, and experiences
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Understanding which places are safe, nearby, or worth visiting
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Comparing hotels or stays based on real-time availability
-
Navigating all this across multiple apps, websites, blogs, maps
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This creates decision overload, confusion, and wasted time
Research Methods
Survey Insights
Contextual Observation Findings
Observed Behaviors
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Tourists often checked Google Maps → Instagram → TripAdvisor → then asked locals
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Travelers took screenshots of places to avoid losing the internet
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Many walked in circles due to poor landmark-based directions
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Backpackers often asked café staff for local recommendations
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Adventure seekers hesitated to trust local operators without reviews
Emotional Observations
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Anxiety when unsure about directions
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Excitement when discovering a unique café
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Frustration with inaccurate reviews
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Relief when finding clear, safe walking routes
User Personas
User Pain
Information Architecture
Wireframes (rough idea)
Get in touch for opportunities or just to say hi!👋
